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Kantar市场研究集团（TheKAntarGroup）:全球最大的研究、分析和咨询网络之一

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Kantar集团简介

Kantar是全球最大的研究、分析和咨询网络之一。集团在全球60个国家或地区有160个办事机构。它致力于帮助客户更好地理解其市场、品牌和消费者，从而制定更卓有成效的商业决策。

Kantar隶属于WPP集团，Kantar集中了各式各样杰出的市场营销预测和咨询企业——他们都是各自领域的专家，而且能无缝地合作，帮助客户从全盘和战略高度解决商业问题。旗下有众多优秀的市场研究和咨询公司。这些公司都是各自领域的专家，能够提供全方位的、战略性的解决方案，为客户解决其业务问题

Kantar集团旗下的公司包括：AddedValue,BMRB,BPRI,CentERPartners,DiagnosticResearch,Fusion5,Glendinning,HenleyCentre,ICOn,IMRB,Kantar媒介研究,LightspeedResearch,ManagementVentures,MattsonJack,MillwardBrown(明略行),pFour,TNSResearchInternational和Ziment。

Kantar媒介研究是Kantar集团旗下专门提供媒介领域研究服务的公司。其服务包括TGI，并在IBOPE和Markest拥有少数股份。

Kantar集团英文简介

TheKantarGroup(TKG),basEDInFairfield,Connecticut,andLondon,wasfoundedin1993astheInformationandConsultancyDivISIonofWPPGroupplc,aLondon-baseDPUblICCompany.EriCSAlAMAisthecurrentchairmanandChiefExecutiveOfficerofTKG.Heearneda(MSc)attheBIrkbeck,UniversityofLondon.Research-onlyrevenueintheUnitedStatesfor2005wasestimateDAT$439.2million,up6.7percentfrom2004.In2005,64.5percentoftotalresearch-onlyrevenue,or$798.0million,wasestimatedfromoutsidetheUnitedStates.Thegrowthrateincludes2004And2005revenuefromAcquisitionsofMarketingandPlanningSystemsinJuly2004,DaVinciHealthcarEPArtnersinAugust2004,ConsumerHealthSciencesinMarch2005andDynamicLogICInJune2005.

TheKantarGroups’sresearchbusinessintheUnitedStates,withanestimated2,300full-timeemployees,includesMillwardBrownGroup,ResearchInternational,TheZimentGroup,LightspeedResearch,KantarOperationsanDMattsonJackGroup.

Kantar集团旗下公司简介

MillwardBrownGroup

MillwardBrownGroup(MBG);basedinNaperville,IL,wasfoundedinWarwick,Englandin1973andacquiredbyWPPGroupin1989.MillwardBrownPRovidesarangeofqualitative,quantitativeandconsultingserviceswithrespecttobrands,marketingcommuNICations,mediaandmarketingeffectiveness.MillwardBrownworksacrossawiderangeofindustriesandcategories,includingbrandstrategyandexperience,creativedevelOPMentandcampaignEVAluation,consumerneedsandvalues,medIAPlanningandstrategy,returnoninvestment(ROI)aNDForecasting,andinvestmentmanagement,brandvaluationandanalyticsthroughitsMboptimorunitheadedbyJoannaSeddon.

ResearchInternational

ResearchInternational(RI)wasfoundedin1973,andhasbeenpartoftheWPPGroupsince1989.MarkCranmeristhecurrentCEOforResearchInternational.Ithasofficesin57countries,anditsglobalheadquartersareinLondon.RIQualitatifisthegroup’squalitativeresearcharm.RIprovidesmarketingknowledgECReatedinresponsetoindividualclientsneedswithanswerstospeCIFICBusinessproblems,andgeneratesinsightsinTOConsumersandmarkets.IthasexperienceinmostmajorseCTOrs,particularlyconsumerpackagedgoods,retail,newmedia,finanCIALSErvices,energyandutilities,technologyanDTelecommunications.

RI’sservicesarestructuredaroundsixmainpracticeareas:consumerunderstanding;brandingandcommunication;innovation,channelmanagement;newmedia;andcustomerrelationshipsandserviCEMeasurement.InEACharea,theservicesoffereddrawsonthefirm’sworldwideknowledgebasesandincludebothcustomapproACHesandISOwntechniques.AmongthelatterareEquityEngine(brandequitymanagement),MicroTest(newproductdevelOPMentandsalesforecasting),BrandSightGallery(aninternationallyvalidatedvisualsystemforexploringbrandPersonality),Locator(brandpositioningoptimization)andLoyaltyDriver(evaluatingandmanagingcustomerloyalty).

TheZimentGroup

TheZimentGroup(TZG),basedinNewYork,wasfoundedin1976byLarryZiment,succeededbyHowardZimentstartingin1987andacquiredbyWPPGroupin2001.TheunitcomprisesfourdivISIons:ZimentandWebSurveyResearch,ImapandConsumerHealthSciences.

ChiefExecutiveOfficer,ZimentGroup:LynnetteCooke

Chairman,ZimentGroup:HowardZiment

ChiefOperatingOfficer,Ziment:JohnTapper,Ph.D.

ManagingDirector,Europe,Ziment:AndrewScOTT

WorldwideChiefQualitativeOfficer,Ziment:BasyaGale,Ph.D.

Sr.VicePresident,Dir.ofQualitativeServices,Ziment:KenMorgan

Sr.VicePresident,ResearchLogistics,Ziment:StephenGerzovich

Fullservice,globalmarketingresearchcompanythatoffersproductsthataddressarangeofstrategicmarketingissues.Alsoprovidese-healthcaresupport,InternetresearchandMultivariateservices.

President,WebSurveyResearch:JerryArbittier

VicePresidentofSales:GabrieleJakubowski

President,AllGlobal:TonyBurke

ProvidesaccesstoapanelofhealthcareprofessionalsdedicatedtoparticipatinginresearchthroughtheInternet.WebSurvey’spanelhasmorethan75,000participatingphysicians.Offerssurveyprogramminganddatacollectionservices.In2007,WebSurveyResearchacquiredAllGlobal.AllGlobalisaUK-basedmarketingresearchcompanythatspecializesinHealthcareinformationservicesincludingphysicianpanelresearch.

President:MikeKelly

VicePresidentofSales:MichaelFronstin

ACCOuntDirector:DeborahFreedman

SeniorVicePresident,Project&Systems:LarryWeingarten

SeniorDirectorofProjects:KathyAnnunziata

SeniorDirectorofOutcomesResearch:SusanBolge,Ph.D.

Collectsdisease-specific,self-reportedconsumerdata.It'sflagshipproductistheNationalHealthandWelnessSurveywhichisconductedannualinUSAandEuropesince1998.

President,imapResearch:MikeKelly

SeniorVicePresidentofProjectSystems:LarryWeingarten

VicePresidentofSales:MichaelFronstin

Imap,establishedinDecember2004,conductsworldwidesyndicatedmarketingandresearchstudies.TwomainproductsofferedbyImapareOnTrakandOnMessage.

LightspeedResearch

LightspeedResearch(LSR)wasfoundedbyTKGin2000andisbasedinBaskingRidge,NewJersey.ThecompanyoperatesinNorthAmerica,Europe,anDASia.LSRprovidesglobalonlinemarketresearchservices,specializinginusingtheInternetasadatacollectionplatformtoprovideresearchthroughbuildingandmaintainingpanelssubjecttostandardstoensurequalityandrepresentativesampling.WebtechnologyanddatabasesprovidethefoundationtosupportmarketresearchstudiesandspecialtypanelsthatrangEACrossindustrysectorssuchasfinancialservices,healthcare,business-to-business,automotive,familyandmore.LSRalsoprovidescustompanelstoaddressspecificclientneeds.In2005,LightspeedResearchconductedover12milliononlinesurveysforclients.

ThroughitsnetworkofproprietarypanelsandaccreditEDPanelpartnersLSRcanprovideaccesstomorethan17millionhouseholdmembersacross25countriesinEurope,NorthAmericaandAsIAPacific.ConsumerpanelsareavailableinNorthAmerica,GreatBritain,theNetherlands,France,GERMany,Italy,Spain,Sweden,JapanandAustralia–providingaccesstoadults,teenagers,kidsandotherspecialtyaudiences.

TheMattsonJackGroup

MattsonJack(MJG)wasfoundedin1986andwasacquiredbytheKantarGroupinJune2003.ThecompanyisbasedinSt.LouisandhassixofficesintheUnitedStates,oneintheUnitedKingdomandanassociateinJapan.MJGisahealthcare-focusedconsultancyservingthepharmaceuticalandbiotechnologyindustries,withtheMISsiontoprovideadvancedanalysis,planning,decisionsupportandimplementation.MJG’scorecompetenciesincludebusinessanalytics(marketresearch,modelingandforecasting,pricingandreimbursement);corporatedeveloPMentservices(licensing,marketopportunityassessmentandstrategicplanning);brandoptimization(promotionalresponsemodeling,mixoptimizationandprescriptioninfluencemapping);andoncologymarketspecializationthroughDaVinCIOncologySpecialists.

AddedValue

InOctober2004,threeKantarGroupcompanies–AddedValue,ICOnBrandNAVigationandDiagnosticResearch–combinedundertheAddedValue(AV)name.AddedValuefocusesonbrandmarketing,consumerinsight,innovationandcommunicationsoptimization.Coreskillsaresettingfuturedirection(culturalandtrendanalysis);identifyingmarketopportunities(marketsegmentationandmindsetmapping,brandportfoliomanagement);strengtheningbrandequity(brandevaluation,diagnosisandstrategycreation);innovation(ethnography,ideasgenerationanddevelopment);evaluatingideas(marketingmixoptimization,conceptevaluation);optimizingcommunications(decodingandplanning,copytesting);andcommunicationsperformanceoptimization(planning,tracking,andspendingoptimization).

DRAddedValueconductsconsumeranDBUsiness-to-businessresearchacrossanumberofproductandindustrycategories.Majorservicesofferedarecopy-testing,brandandadvertisingtracking,consumerandmarketsegmentation,productdesignandcustomersatisfaction.IconAddedValueprovidesmarketresearchandconsultingservices,includingbrandcommunications,productresearch,brandtrackingandcustomersatisfactionstudies,withofficesinfourcountries.Inaddition,thefirmofferssupportforadvertisingagencyselection;coachinginbrandmanagement,communicationsdevelopmentandagencymanagement;andtailoredseminarsandworkshopsfordefiningbrandidentity.Itsresearchactivitiesarebuiltaroundabrandvaluemanagementstructurewithfourbrandcomponents;analytics,strategy,implementationandmonitoring.

OtherKantarCompanies